Chery brand enters Czech market and officially starts sales of Tiggo cars
Chinese automaker Chery has officially entered the Czech market with a high-profile launch event in Voděrádky near Prague. The Czech debut features a robust line-up of SUVs, combining competitive pricing with advanced technologies and modern design.
Chery’s Line-up for Czech Roads
The Chery Tiggo 4 HEV was introduced as an entry into the “beyond-class” compact crossover segment. Available in Comfort and Premium trims, it offers a 1.5-liter hybrid powertrain with a 2WD configuration. The model includes dual 12.3-inch connected displays powered by a Snapdragon 8155 chip, up to 34 storage compartments, and a trunk expandable from 430 to 1190 liters. With fuel consumption as low as 5.3 l/100 km (WLTC) and a maximum combined range of up to 950 km, it sets a benchmark in efficiency.
Prices start at CZK 599,000 (Comfort) and CZK 699,000 (Premium)
The Tiggo 7 ICE was presented as a versatile SUV powered by a 1.6-liter turbocharged petrol engine paired with a 7-speed dual-clutch transmission. Offered in Comfort (2WD), Luxury (2WD), and Unique AWD (AWD) trims, it combines efficiency with performance. Interior highlights include a 24.6-inch curved dual display, Sony audio system, wireless charging, and optional ventilated leather seating. Cargo space ranges from 500 to 1305 liters.
Pricing begins at CZK 699,000 (Comfort), CZK 749,000 (Luxury), and CZK 869,000 (Unique AWD)
The Tiggo 7 PHEV was positioned as a family-focused plug-in hybrid SUV. Powered by a 1.5-liter turbocharged engine combined with dual electric motors, it delivers 279 hp. The electric-only range reaches up to 90 km (WLTP), while the combined range extends to 1200 km with average fuel consumption of 6 l/100 km. Standard equipment includes a head-up display, 24.6-inch curved screen, Sony audio, 540° camera, and a suite of ADAS technologies.
The Unique trim is priced at CZK 939,000
The Tiggo 8 ICE was highlighted as a large seven-seat SUV powered by a 1.6-liter turbocharged petrol engine (147 hp, 275 Nm) with a 7-speed dual-clutch gearbox. With a 15.6-inch multimedia display, wireless charging, and up to 1930 liters of cargo capacity, it is designed for families seeking both comfort and practicality.
The Unique trim is priced at CZK 899,000
The Tiggo 8 PHEV combines a 1.5-liter turbocharged petrol engine with dual electric motors for a system output of 279 hp. It delivers up to 90 km in electric mode and a maximum combined range of 1050 km. Premium features include a panoramic roof, ventilated and massaging front seats, a 15.6-inch multimedia screen, wireless charging, a 540° camera, and V2L (Vehicle-to-Load) capability.
The Unique trim is priced at CZK 1,039,000
All Chery vehicles in the Czech Republic will be backed by a seven-year warranty, including extended coverage for hybrid components.
Astana Motors is independently opening a flagship dealership in Prague. Today, dealership agreements have also been signed with eight additional partners in key Czech cities. By the end of 2026, the dealer network will expand to 26 centers, ensuring broad brand presence across the country.
Financing and leasing options will be available through ČSOB, one of the Czech Republic’s leading banks. The companies are also preparing a trade-in program, online car sales via ČSOB’s digital platform, and the launch of With Chery With Love (WCWL) – a loyalty program designed to bring together Chery owners through events and community-building initiatives.
Chery’s Grand Entry with High-Level Guests
The official launch ceremony was staged at a premium venue outside Prague, drawing more than 100 guests including journalists, fleet managers, diplomats, and business leaders. Attendees test drove the full line-up and explored key vehicle components – from chassis and battery systems to the BMC platform – guided by professional instructors and supported by multimedia installations.
Distinguished guests included Jeff Zhang, Vice President of Chery International and CEO of the EU Region; Jochen Tüting, Chief Engineer of Chery Europe R&D; and Frank Wang, Vice President of Chery for Europe and Nurlan Smagulov, Founder and Chairman of Astana Motors. The Kazakh company Astana Motors, a leader in Kazakhstan’s automotive market, is the official distributor of Chery in the Czech Republic.
Ministers and diplomatic representatives attended the event, highlighting its importance. Among them were Czech Deputy Minister of Industry and Trade Mr. Martin Frélich and senior officials from the Ministry of Foreign Affairs; His Excellency Bakhyt Duisenbayev, Ambassador of the Republic of Kazakhstan; Mr. Liu Haiyan, Counselor of the People’s Republic of China in the Czech Republic. Leading figures from Czech business and commerce, together with executives from major Chinese banks, further underscored the strategic significance of the occasion.
Speaking at the event, Jeff Zhang, noted that everyone is inspired by the energy, innovation, and deep automotive heritage that the Czech Republic represents. I hope more customers will join Chery’s journey toward building a more innovative, sustainable, and connected future.
Nurlan Smagulov emphasized the progress achieved since the June distribution agreement, highlighting Chery’s readiness to compete in the Czech market.
A Strategic Step in Europe
In 2025 Chery is one of China’s largest automakers, with vehicles sold in more than 115 countries and a global user base of 17 million drivers worldwide.
Chery’s debut in the Czech Republic aligns with the rising demand for hybrid and plug-in hybrid models across Europe. By offering vehicles that combine affordability, efficiency, and rich equipment levels, the brand is positioning itself to compete effectively in one of Europe’s most established automotive markets.
This market entry follows a landmark global achievement: Chery has surpassed 5 million vehicles exported worldwide, a milestone that marks a strategic leap in its European expansion and underscores the brand’s resolute commitment to reaching its next million-unit target.
Demonstrating both ambition and capability, the brand recently completed a long-distance test drive from Athens (Greece) to Prague (Czech Republic). Over more than 3,000 kilometers, the Chery TIGGO family conquered diverse road conditions, showcasing the advancement of its CSH hybrid technology and reaffirming its readiness to meet European expectations.
With its growing global footprint and focus on innovation, Chery aims not only to capture market share but also to bring fresh competition, technology, and consumer choice to the Czech automotive industry.
